Beachside Beauty
All too often, women view swimwear shopping more as a pain than as a pleasure. Thanks to Sylvie Cachay however, this no longer has to be the case. In 2006, this veteran Victoria's Secret designer set out to create a swim collection that looks as beautiful on women's bodies as on clothes hangers. This revolutionary concept gave rise to SYLA, a luxurious label that unites high-fashion styling with the ultimate in comfort.
Named from a combination of her own name and those of her mother Sylvia and her friend Layla, SYLA combines Art Deco and eighteenth-century aesthetics for a collection that is both vibrant and elegant. Cachay understands that women "are most vulnerable in their swimsuits, but if they're comfortable and feel sexy and in-control, they're going to be beautiful on the beach." This philosophy anchors every piece, and Cachay creates a variety of silhouettes to flatter a multitude of female shapes. Every piece is crafted specially for the perfect fit, and each is unique in details and style. The result is a collection that celebrates individuality and reminds us of the true meaning of beachside beauty.
This event is scheduled to start on Friday, January 16 at 11am for 1st Row members, noon for 2nd Row members. This event will run for 36 hours.
ideeli prices for this event start at $52
2009 syla AVA BIKINI , new season beach style,bikini
